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Let’s face it: relying on social media – especially Instagram – isn’t a viable strategy to get you and your photography business noticed. You can hope that you’ll catch lightning in a bottle and get noticed by a stroke of luck, but the best way to assure you expand the number of eyes on your photography business is to control the distribution of your own content. To do that, you need to leverage the power of SEO, understand what media is looking for, and most importantly learn how to “pitch” them (and what that even means). Viral success doesn’t come by accident: you make it happen through strategic action.
Connect with Jaron on Twitter at @jaronschneider.